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Digital Marketing Specialist in Jacksonville, FL at One Call

Date: 11/27/2018

Job Snapshot

Job Description

Digital Marketing Specialist

The Digital Marketing Specialist will work to build One Call’s brand via the internet and other forms of digital media. The position is responsible for creating and managing compelling digital content across media channels such as onecallcm.com, email campaigns and third party partners. Using a blend of content development, project management, data analysis and reporting skills, s/he manages the day-to-day operations of One Call’s website and email marketing while providing support for other channels.

The successful candidate will be a high-energy professional who can happily manage multiple projects and loves the sense of accomplishment that comes with meeting and beating deadlines while working across functions. Our Digital Marketing Specialist will have his/her pulse on emerging technologies and practices to help take One Call’s digital presence to the next level.

Primary Functions:

  • General
    • Work with colleagues in marketing and across the organization to improve web strategy in alignment with One Call’s strategic plan
    • Take the lead on developing and executing effective digital communication strategies across onecallcm.com and email channels
    • Take the lead on analyzing and reporting on analytics related to landing pages and paid advertising campaigns
    • Assist and support teammates in executing digital media strategies across online advertising, social media and video
    • Integrate digital media marketing plans with master marketing calendar
    • Create and produce a steady stream of brand-aligned, high-impact visual and written content for onecallcm.com and other digital media channels
    • Work with creative services to ensure appropriate digital media assets are created for all marketing campaigns
    • Deploy content across various digital media channels, sometimes playing the lead role and sometimes in a supporting role
  • Website
    • Manage day-to-day operation of onecallcm.com, including templates, responsive design, dynamic content and text/graphical elements
    • Manage a queue of projects of varying scope and complexity, serving as first point of contact for incoming website requests
    • Understand and apply content strategy to drive search engine optimization (SEO) to improve organic placement of onecallcm.com in search engines
    • Apply discipline in analytics and traffic measurement that enables continuous improvement and conversion gains
    • Work with marketing teammates and internal clients to identify key performance indicators (KPI) and then monitor conversion funnels
    • Troubleshoot content management system, provide first-level technical support and help other teams (product, sales, etc) update their web presence as appropriate
    • Communicate project status with internal clients and marketing teammates
    • Collaborate with partners to improve system integration, forms, data standardization and all other technological issues
    • Collaborate with partners to create comprehensive online form strategy to standardize data collection, storage, security and reporting
    • Collaborate with partners to develop new page types for consistency and usefulness as needed
    • Adhere to online style guide to support One Call’s branding initiatives
    • Create photo galleries, animation and embed video as needed
    • Support the execution of One Call’s paid search, display, behavioral targeted, and remarketing strategies by providing regular reports and analytics
  • Email
    • Lead the development and maintenance of email campaign best practices for One Call
    • Develop and execute umbrella email marketing strategy to streamline, standardize and improve outbound email marketing campaigns across the organization that target different audiences
    • Provide email marketing support – including HTML creation
    • Lead the organization through an evaluation, selection and redeployment of its outbound email marketing solutions
    • Apply discipline in analytics and traffic measurement that enables continuous improvement and conversion gains

 

Skills/Qualifications:

  • Working knowledge of various web content management systems, combined with a demonstrated ability to learn new systems; Knowledge of Expression Engine a plus!
  • Pardot experience strongly preferred
  • Proficiency with common internet technologies including XSLT, HTML/HTML5, CSS, JavaScript
  • Experience creating HTML emails
  • Familiarity with ASP, XML, JQuery, Quicktime, PHP, .net and relational databases
  • Proficient in Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, Flash, Fireworks, etc.) and Microsoft Office
  • Five years of experience producing and managing high-impact web content; directly relevant experience in an agency, business or organization that required managing significant web projects can offset years of professional experience.
  • Strong writing and story-telling skills
  • Familiarity with project documentation protocols for project timelines; purpose and objectives, business requirements, technical specifications and request for proposals.
  • Demonstrated ability to apply best practices in content strategy to positively affect SEO
  • Demonstrated analytical skills; ability to interpret data and use it to drive actionable recommendations
  • Experience using media management/site analytics tools such as: Google Analytics, WebTrends, Adobe Digital Marketing Suite, Omniture, HitWise, Quantcast
  • Demonstrated experience working with social media at an organizational level
  • Ability to successfully multi-task many projects of various sizes and priorities simultaneously
  • Solid knowledge of the project management lifecycle, including experience leading all phases (initiation, planning, execution, closure, evaluation)
  • Excellent interpersonal, communication (both oral and written) and customer service skills that translate to all levels of the organization, including both functional and technical colleagues
  • Strong follow-up and follow-through skills with proven ability to deliver projects on time
  • High level of initiative and the ability to work independently. Ideal candidates will demonstrate history of taking ownership while going beyond assigned tasks to deliver excellent results
  • Outgoing personality and collaborative spirit required to build and maintain positive working relationships with multiple departments, personalities and vendors
  • Bachelor’s degree (or equivalent combination of education and experience) in related field is preferable


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